Here you can watch the full video with the explanation.
During these months of entrepreneurship at Join Banana, we have learned a lot. That's why we want to explain 3 simple but very important learnings that no one who wants to sell something should forget.
Understand better than anyone the problems your customers have. To do this, we organize video calls almost every day with potential Join Banana users. By putting ourselves in their shoes, we can understand what they are looking for, what worries them, and what they want to do. This way, we can adapt our value proposition to what they really need and increase the success of the business.
Explain the value proposition concisely so that customers understand our business proposal and our differentiating factors from the competition.
Communicate the problem your product solves. Always communicate the problem first and then sell the solution. For example: If you have a café, put a sign on the door that says "Feeling cold? Have a cup of hot coffee" or in our case, we say "Want to buy cheaper? Try Join Banana".
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by Marcel Llambes
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